Ginseng raw material According to the Shennong Herbal Classic, ginseng has the effect of tonifying the five internal organs, calming the spirit, calming the soul, stopping the palpitations, eliminating evil spirits, tomorrow, and benefiting the vows of happiness. It can be used for a long time to lighten the body and prolong the life. For thousands of years, ginseng has been regarded as the "top grade" of Chinese herbal medicine. Modern medical research has found that the active ingredients of ginsenosides contained in ginseng have good inhibitory effects on cardiovascular diseases, tumors, inflammation, antioxidant, nervous system, and endocrine system. At present, ginseng (artificially planted) is a new food raw material approved by China, and also belongs to the same substance of medicine and food. China is the main producing country of ginseng, and most raw materials of ginseng are mainly exported. At the same time, China is also the largest consumer market of ginseng, but the local ginseng and ginseng brands have not achieved the corresponding "achievements". Consumers' perceptions of ginseng are mainly American and Korean brands, especially the Korean red ginseng brand Zhengguanzhuang. product Korean ginseng products are very diversified, including health food, beverages, coffee, preserves, tea, etc., which to some extent improve the market share of ginseng in South Korea, and consumer awareness is also further opened. According to the data of the Korean ginseng commune, the total annual output of Korean ginseng is more than 20000 tons. In 2019, the market size of Korean ginseng industry reached 2 trillion won, about 12 billion yuan, and the export value exceeded the 200 million dollar threshold. Its output value is 10 times that of Chinese ginseng. China's ginseng products are mostly health food. In the past two years, with the upgrading of the consumer market and the fragmentation of consumer demand, many new domestic consumer brands have focused on the category of "ginseng" with the same origin in medicine and food, and constantly expand their new scene applications. SHANSHAN was founded in 2021, formerly known as SHAN Gong Xiaoshan. On July 31, 2022, its name was officially changed and its positioning was adjusted. It was updated from "herbal nourishing supplement" to the "product+service" combination of physical and mental co-care, committed to providing consumers with a "physical and mental co-care" healthy lifestyle. The ginseng chocolate products developed by the brand are made of freeze-dried ginseng tablets, and the outer layer is wrapped with zero-sugar black chocolate, which has certain social attributes and topics. The technology nourishing brand Tiangong Qu was established in 2017, positioning itself as a "stay up health expert", combining modern medical technology with pure natural ingredients. Its brand focuses on "ginseng health tea", and adopts the product form of "ultra fast dissolving small molecule ginseng powder" to enter the market, allowing everyone to directly soak in water and drink. In addition, the packaging is made of trendy and lively patterns and colors, with small cups to meet the visual preferences of young people. Hard Core Beauty Research Institute was established in 2020, and is committed to the deconventionalization of health care, and the production is more appropriate Healthy drinks for the lifestyle of young people in China. Recently, the brand launched "a whole ginseng "Water" has attracted the attention of a large number of young consumers once it is listed, and is often sold out of stock. The product uses international processes such as high-temperature extraction and centrifugal purification to effectively extract the active ingredients in ginseng. It is mainly engaged in offline supermarket and convenience store channels, which are closer to consumers, so as to obtain the most authentic consumer feedback.
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