After investigation and research, 93% of food choices are based on vision, and 75% of such judgments and evaluations are only based on color. Therefore, color often determines whether a product can enter the shopping basket of consumers. Color provides more information about food, which is closely related to taste, health and food quality. Color creates specific product expectations for consumers. When consumers choose products, they are eager to get good-looking and nutritious food.
The five internal organs of the human body are closely related to the five colors of nature. According to the Huangdi Neijing, the five colors nourish the five internal organs, green nourishes the liver, red nourishes the heart, yellow nourishes the spleen and stomach, white moistens the lungs, and black nourishes the kidney.
According to relevant experts, various colors of food have different effects on emotions. Happiness, anger, sadness and happiness are the four common emotions, and different colors of food can regulate and improve mood.
Red is a very strong and energetic color in emotion, which can promote blood circulation, stimulate mood, and give people a warm, festive, peaceful, and appetizing feeling. Red fruits and vegetables are also "health experts". Most of them are rich in natural pigments such as lycopene, polyphenol pigments and anthocyanins, which have antioxidant effects. They are also rich in calcium and iron, which can play a certain protective effect on cardiovascular and cerebrovascular diseases.
Astaxanthin, a beautiful anti-aging pigment
Small talk, also known as shrimp flavin, can be called the strongest antioxidant in nature. Natural astaxanthin generally exists in aquatic shrimp shells, crab shells, clams, fungi and algae. It can directly resist oxidation, scavenge free radicals and resist aging. According to research and comparison, astaxanthin's antioxidant capacity is 6000 times that of vitamin C and 550 times that of ordinary vitamin E.
Astaxanthin extracted from Haematococcus pluvialis is not only because of its high astaxanthin content and activity, but also because it is mainly 3s-3's left-handed structure (i.e. trans structure). The biological functional activity of this structure is higher than that of CIS structure. At present, only astaxanthin extracted from Haematococcus pluvialis in the world is pure natural. Announcement No. 17 of the Ministry of health of China in 2010 approved Haematococcus pluvialis as a new resource food. In addition to its anti-aging effect, more and more clinical studies have confirmed it; Astaxanthin also has a variety of health benefits, such as skin protection, cardiovascular protection, and improving exercise endurance.
Beetroot, a nutritious and beautiful root of life
Beetroot is an important food for the treatment of anemia, blood clearing and hematopoiesis, which can be called the "root of life". It is rich in phytochemicals and mineral compounds, which can resist infection, increase cell oxygen content, and avoid liver disease and immune system dysfunction. The plant nutrients found in beet roots not only give them unique colors, but also alleviate fatigue and fight inflammation.
Beetroot contains natural red vitamin B12 and high-quality iron. It is the best natural nutrition for women and vegetarians to replenish blood. It also contains a considerable amount of magnesium, which can regulate the hardening strength of softening blood vessels and prevent the formation of thrombus in blood vessels. It is important for the treatment of hypertension.
Beetroot contains high levels of nitrate. A study published in the journal hypertension of the American Heart Association shows that the nitrate content of beetroot is about 20 times that of ordinary vegetables. Intake of beetroot can double the level of nitrate in the blood. Nitrate can reduce a large amount of oxygen required by muscles, help increase the concentration of nitric oxide gas in the blood, and then help relax smooth muscle, relax blood vessels, alleviate vascular sclerosis, and promote blood circulation.
Another rich compound in sugar beet is betaine, which can help protect proteins, enzymes and cells from stress factors. In addition, the properties of betaine make it a perfect weapon against inflammation and many chronic diseases.
Beet red is a natural pigment approved by gb2760-2014.
Rose eggplant, Luoshen flower tea
Rose eggplant, also known as Luoshen flower, Luoshen sunflower, mountain eggplant, etc., is an annual herb of Hibiscus in Malvaceae. Not only high appearance value, but also high nutritional value. It is rich in anthocyanins, quercetin, hibiscus glycosides, malic acid, vitamin C and so on. It has the effects of clearing away heat and fire, invigorating the stomach and digestion, lowering blood pressure, protecting the liver, and replenishing blood.
In 2004, the former Ministry of health listed rose eggplant as a general food management, which has a wide range of application value in the food industry. At present, the representative of its mature products is the flower tea made of rose eggplant calyx. Because rose eggplant is rich in sugar and organic acids, vinegar, wine and other fermented beverages based on rose eggplant are also being developed in full swing, especially the excavation of the health value of rose eggplant is in full swing. In the long run, rose eggplant will be a very promising raw material.
Rose eggplant red is a natural pigment approved by gb2760-2014.
Green represents bright, fresh and natural, which is conducive to stabilizing mood and relieving tension. If you eat it together with other colors of food, the effect will be doubled.
Barley juice, detoxifying and clearing intestines
According to compendium of Materia Medica, wheat seedlings are pungent, cold and non-toxic. Indications: eliminate alcohol poisoning and heat, alcohol jaundice and yellow eyes, in addition to boredom, push chest and heat insulation, benefit the small intestine, and make fast food, which is very beneficial to color.
Barley green juice is a drink made from barley young leaves that grow to 20-30 cm and are beaten into juice or dried into powder. It is rich in chlorophyll, vitamin A, vitamin C, vitamin E and B vitamins, calcium, magnesium, phosphorus, iron, selenium, dietary fiber, etc.
Nutritionists have found that plant green juice is not only rich in chlorophyll, but also more abundant in flavonoids than other mature plants. Long term drinking can detoxify and clear intestines, improve constipation, and is suitable for people who need dietary fiber, vitamins and constipation due to insufficient intake of fresh vegetables every day. Compared with pure prebiotics and probiotics, barley green juice can not only improve constipation, but also supplement nutrition.
Matcha, beauty and strength coexist
Matcha (called end tea in ancient China) originated in the Sui and Tang Dynasties of China. The tender leaves of spring tea are steam killed and then made into cake tea for preservation. Before eating, put it on the fire to bake and dry again, and grind it into powder with a natural stone mill. Matcha is rich in nutrients and trace elements necessary for human body. Its main components are tea polyphenols, caffeine, free amino acids, chlorophyll, protein, aromatic substances, cellulose, vitamins, trace elements potassium, calcium, magnesium, iron, sodium, zinc, selenium and other nearly 30 kinds.
Matcha is rich in antioxidants and can slow down energy, so more and more people apply it to functional products. With the further increase of the purchasing power of the younger generation, the structure of consumers' purchasing behavior is changing. Consumers in the new era hope that the food and drinks they buy have healthy functional attributes. Matcha contains natural caffeine, which can bring energy, but unlike coffee and energy drinks, the caffeine in Matcha does not make people nervous, plays an energy slow-release role, and allows drinkers to maintain vitality for a longer time. The combination of L-theanine in Matcha and naturally occurring caffeine can provide consumers with lasting natural energy, which will become a natural substitute for energy drinks. L-theanine is also a natural mood booster, which can relieve pressure and bring good mood to consumers.
It is understood that the total global demand for Matcha is about 12000 tons. At present, the total global production of Matcha is about 4000-5000 tons, with a gap of 7000-8000 tons. In addition to the dessert shops that will launch Matcha flavored single products, more and more major Matcha brands have begun to rise, and more are extended to functional foods.
After delicate treatment, Matcha is green in color, light in bitterness, and slightly grassy. The ultra-fine technology promotes the absorption of nutrients more fully. Meet consumers' health demands for beauty and nutrition.
Blue represents tranquility and calmness, which can produce a quiet effect. Pantone listed "classic blue" as the popular color of this year in early 2020. The company pointed out, "eternal and lasting blue... Simple and elegant." The reason why the company chose it is that the classic blue shows the company's desire for a reliable and stable foundation.
Phycocyanin, the most popular color in 2020
Phycocyanin is a natural edible pigment extracted from Spirulina. Phycocyanin is one of the rare pigment proteins in nature. It is not only bright in color, but also a nutrient rich protein. It is also a good raw material for health food. It is a natural blue pigment approved by FDA. The European Union has listed phycocyanin as the raw material of color food, and its use in food is unlimited. Chinese GB2760 food additive catalogue also allows the use of algae blue as a natural colorant. It has nutritious protein and a variety of amino acids. Many functions of phycocyanin have been studied internationally. The research shows that phycocyanin has many functions, such as improving immunity, anti-inflammatory, anti-oxidation, anti-tumor, protecting the liver, improving anemia, anti radiation, strengthening metabolism, expelling toxins and so on. It has been dubbed "diamond" by industry experts. It can be used for coloring ice cream, cakes, jellies, candy, chewing gum, dessert cakes, etc. it can also be used as functional raw materials in functional foods and drugs, especially in the form of plant drinks, which will bring convenient functional plant protein nutrition to the world.
Andy biotech provides various natural pigment raw materials for beverage customers, food customers and customers in the textile industry all over the world. Please contact us for more information 0086-15029046321