8 trends of natural health market in the United States in 2021

8 trends of natural health market in the United States in 2021

Time:2021-10-11 Hits:
Although the global epidemic continues, product innovation and consumers' health concerns have never stopped. At present, the US natural health product market presents the following 8
A. Asian flavors are popular
In the past year, sales of Asian-flavored products in the US market have increased significantly. Featured with Asian fruits such as grapefruit and lychee, only the sales of grapefruit soda water increased by 1521.4%; the growth rate of citrus lemon sparkling water was 941.0%; it became the hottest Asian sparkling water in the US market
B.Puzzle products are worthy of attention
With the increase of social rhythm and life pressure, more and more people hope to improve their mental performance and concentration. Therefore, brain health has become the focus of attention. Children and adolescents pay attention to learning and memory ability, adults may pay more attention to brain relaxation and stress relief, and the elderly focus on brain health prevention. At present, the most widely used raw materials in product formulations include L-theanine, PS, bacopa, L-carnitine and so on.
C.Market potential of mushroomsextract
Mushroom extracts are popular in various end products. Mushrooms are known for their diversity of nutritional value. Functional mushrooms have increased by 10% in single herbal products. At present, the more popular mushroom raw materials include Hericium erinaceus, Ganoderma lucidum, Cordyceps, Chaga, Grifola frondosa, etc. Mushroom raw materials continue to expand the product categories, such as frozen food, soft candy, coffee, solid beverages and so on. It provides some substitute caffeine and additional health benefits.
D.Healthier snacks become the first choice
Snacks have become an indispensable element of life, and people with different health needs can find snack products that suit them. For example, vegetarians can find their own beef jerky and plant meat; ketogenic soap can find their own potato chips and pretzels. Biscuits with anti-allergic formula rose 11.6%
E.The natural cosmetics market is booming
The new crown epidemic has had a major impact on cosmetics, which has dropped by 6.3% in the past year. Despite the decline in data, cosmetics and beauty products containing natural and innovative ingredients are developing well. One of the biggest trends in natural cosmetics is "clean and free of certain ingredients." In the past year, the price of cosmetics that claimed to be vegetarian rose by 33.7%, and cosmetics that claimed to be organic rose by 51.8%. Driven by more people buying natural cosmetics, cosmetics and beauty products have increased by 14.4% year-on-year in the past 12 weeks. Some new brands have even withdrawn from cosmetics containing Grifola frondosa ingredients to achieve better antioxidant effects; other brands have launched products containing sea buckthorn extract and blueberry extract for skin moisturizing and anti-oxidation. The blending of the benefits of natural extracts and cosmetic applications is a trend. Andy biotech started a new workshop of 16,000 square meters this year, which can produce Grifola frondosa, mushrooms, sea buckthorn extract, blueberry fruit powder, etc.
F. Pet products are healthier and more natural
Affected by the epidemic, many pet owners spend more time with their pets at home. During this period, the annual growth rate of pet food and nutritional products sales was 3.7%. Curcumin, probiotics, fish oil and glucosamine are more in the pet diet.
G. Low-alcohol beverages open up new markets
With the development of the low-calorie market, consumers have higher expectations for beverages, not only for better taste, but also for not breaking their dietary goals. More and more young people like low-alcohol drinks. They want a slightly drunk state, and they want to drink some alcohol but don't get drunk and unconscious
H.Clean labels are sweeping the beverage market
Beverages were once considered sugary and unhealthy, but now they are eliminating this stigma. Clean functional beverages have increased by 36% and 46% in the past 12 weeks in traditional channels and natural enhanced channels. For example, adding stevia to the soda water also contains apple cider vinegar, low sugar and organic ingredients, making the product more popular.
Nowadays, consumers not only choose products based on the concept of natural health, but also value the delivery of environmental protection and green value of the products themselves. Andy biotech is also working hard to make some positive changes from the production method of the product itself to the packaging method and other factors, hoping to promote changes in climate or environmental issues. Let the concept of People help People enter the hearts of more consumers and achieve sustainable development.
 
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