US companies launch new aloe products which position to intestinal health
Aloe Vera water probiotic brand Detoxwater recently announced that it will launch an aloe vera supplement, Veralixir, which contains about 1.7 ounces of high-concentration aloe vera extract, which is said to contribute to nutrient absorption, promote digestive health, maintain skin elasticity and enhance immune health. It is understood that this product is Detoxwater's first product series after the launch of the sixth-generation drink Cryptokiwi this spring, and its natural active aloe ingredients have been clinically proven. The product is gluten-free, vegan and dairy-free.
The founder of the Detoxwater brand said that gut health is taking an increasingly important share of daily life, consumers are becoming more demanding on product transparency, and they are looking for a natural and functional benefit Health products, aloe vera has the natural attributes of sterilization, disinfection, beauty, etc., which also caters to the psychology of consumers. Veralixir is the first high-concentration aloe supplement supplement created after the launch of Detoxwater detoxification water. Its efficacy is equivalent to the effect of taking three times the amount of Detoxwater. The official recommendation is to take it before or after meals, which is completely in line with low calorie, zero sugar, conform with high quality aloe vera needs of consumers.
According to Innova Market Insights, consumers have seen flavored water or fortified water as a way to increase nutrient intake, such as vitamin fortified water. Even so, consumers still believe that the category of botanical water is constantly expanding and developing. In addition to hydration, plant water also has a variety of health benefits. Although botanical water accounts for a small proportion of new soft drink releases, it accounts for only 2.8% of the total product release, but it is significantly higher than the 1.1% increase in 2012, indicating the development potential of this small soft drink.